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by Clemens Werkmeister | ''by Clemens Werkmeister'' | ||
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===Relevance of resources=== | ===Relevance of resources=== | ||
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* rare: the resource should be difficult to find or purchase on the market. | * rare: the resource should be difficult to find or purchase on the market. | ||
* inimitable: competitors should find it difficult to copy the resource; depending on the resource it might even be difficult to identify the exact source of competitive advantage. | * inimitable: competitors should find it difficult to copy the resource; depending on the resource it might even be difficult to identify the exact source of competitive advantage. | ||
* non-substitutable: resources generate strategic advantages if no substitutes are available, id est no other resources exist that provide the same benefit. | * non-substitutable: resources generate strategic advantages if no substitutes are available, id est no other resources exist that provide the same benefit.<br> | ||
Such resources can be identified - among other techniques - by [[Company Profile| company profiles]]. | |||
===Kinds of resources=== | ===Kinds of resources=== | ||