ConfirmedUser, Student, Bürokraten, Administratoren
589
Bearbeitungen
Resource-based View: Unterschied zwischen den Versionen
Zur Navigation springen
Zur Suche springen
→Charakteristics of resources
(Die Seite wurde neu angelegt: „by Clemens Werkmeister ===Relevance of resources=== '''Resources''' are important for companies because they provide the basis for the company’s operations and…“) |
|||
| Zeile 8: | Zeile 8: | ||
We will keep in mind both goals, but focus first on the relation between resources and the success of the company. This relation is emphasized by the '''Resource-based view of the company''' (RBV; starting with Wernerfelt (1984); see Burr/Stephan/Werkmeister (2011), pp. 21 ff.). The resource-based view assumes that markets are imperfect and that the distribution of resources among companies is heterogeneous. The resource-based view states that these differences between the resources can be the main source of competitive advantages of a company. | We will keep in mind both goals, but focus first on the relation between resources and the success of the company. This relation is emphasized by the '''Resource-based view of the company''' (RBV; starting with Wernerfelt (1984); see Burr/Stephan/Werkmeister (2011), pp. 21 ff.). The resource-based view assumes that markets are imperfect and that the distribution of resources among companies is heterogeneous. The resource-based view states that these differences between the resources can be the main source of competitive advantages of a company. | ||
=== | ===Characteristics of resources === | ||
In order to gain competitive advantage, the company should focus on idiosyncratic resources which – in the best case – meet five characteristics. Resources can provide competitive advantages, if they are | In order to gain competitive advantage, the company should focus on idiosyncratic resources which – in the best case – meet five characteristics. Resources can provide competitive advantages, if they are | ||
* valuable: the resource must bring a benefit to the company and its customers, and provide a competitive advantage. | * valuable: the resource must bring a benefit to the company and its customers, and provide a competitive advantage. | ||